Cadillac is launching their first ever XT4 later this year, to expand their SUV range in the region. Revealed globally at Cadillac House in Manhattan earlier this year, the all-new compact SUV speaks to Cadillac's 10-year expansion plan, leading their product offensive to more than double the number available in its lineup over the next four years.
Over the years, Cadillac has gone through significant changes in their direction - improving their design, technology, and attitude to appeal to modern customer sensibilities. Starting with the XT4, Cadillac will bring a new model to market every six months, which makes a total of five vehicle lines in the span of just two years.
As one of Cadillac's key markets in the world, the Middle East boasts to be an ideal market for the all-new XT4, with the region's overall populatioon comprise a majority of young generation. Regarding this, Cadillac Middle East Managing Director Christian Soemmer said: "
“When you purchase a Cadillac, you buy into a brand with a rich history,
premium styling and some of the most technologically advanced vehicles
on the market today. The XT4 is another example of our 10-year plan coming to life, with our latest reiteration of premium helping us reclaim our position as ‘the standard of the world’.”
premium styling and some of the most technologically advanced vehicles
on the market today. The XT4 is another example of our 10-year plan coming to life, with our latest reiteration of premium helping us reclaim our position as ‘the standard of the world’.”
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